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Love it or hate it, Thanksgiving’s platonic ideal has permeated our culture. And make no mistake about it, you’ll never go another year without hearing the word ‘friendsgiving,’ so you might as well embrace it. (Google Trends doesn’t lie: Just check out how the rise of the word ‘friendsgiving’ over the last six years!) Peep these overperforming creators and brands embracing the new holiday in this month’s edition of “Who Won?”
- @itsallchictome
- Shelbi
Nashville, TN
85,501 followers
Overperformance: 1.6x
Partner: @nordstrom
- @asideofsweet
- Kelly
- San Francisco, CA
- 29,893 followers
Overperformance: 1.6x
Partner: @WholeFoods
- @saralongsworth
- Sara Longsworth
- Atlanta, GA
- 18,264 followers
Overperformance: 1.8x
Partner: @youngamericanwine
- @crowningdetails
- Julie
- Woodlands, TX
- 21,573 followers
Overperformance: 1.9x
Partner: None
- @meimeiboston
- Mei Mei
- Boston, MA
- 10,563 followers
Overperformance: 2.1x
Partner: None
- @bertsbelly
- #howifeedmyboyfriend
- Dallas, TX
- 51,028 followers
Overperformance: 3.9x
Partner: @mimiscafe
- @collinstuohysmith
- Collins Tuohy Smith
- Memphis, TN
- 202,229 followers
Overperformance: 6.9x
Partner: @beautifulsoulboutiquebsb & @millstonenursery
- @twopurplefigs
- Mahy
- US & Canada
- 80,377 followers
Overperformance: 7.7x
Partner: @panera
- @chelsanity
- Chelsea Peretti
- Los Angeles, CA
- 993,080 followers
Overperformance: 28.6x
Partner: #googlehomehub
