WHO WON: Friendsgiving?

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Love it or hate it, Thanksgiving’s platonic ideal has permeated our culture. And make no mistake about it, you’ll never go another year without hearing the word ‘friendsgiving,’ so you might as well embrace it. (Google Trends doesn’t lie: Just check out how the rise of the word ‘friendsgiving’ over the last six years!) Peep these overperforming creators and brands embracing the new holiday in this month’s edition of “Who Won?”

https://www.instagram.com/p/BqGr2VKjSXW/
📈 Overperformance: 1.6x

💰Partner: @nordstrom

https://www.instagram.com/p/BqNsKpphx0d/
📈 Overperformance: 1.6x

💰Partner: @WholeFoods

https://www.instagram.com/p/BqEKdZqF3pZ/
📈 Overperformance: 1.8x

💰Partner: @youngamericanwine

https://www.instagram.com/p/BqLuUIDF8qr/
📈 Overperformance: 1.9x

💰Partner: None

https://www.instagram.com/p/BqPp_aigdKJ/
📈 Overperformance: 2.1x

💰Partner: None

https://www.instagram.com/p/BqQ1ERElt_P/
  • #howifeedmyboyfriend
  • Dallas, TX
  • 51,028 followers
📈 Overperformance: 3.9x

💰Partner: @mimiscafe

https://www.instagram.com/p/BqPBkfagKzk/
📈 Overperformance: 6.9x

💰Partner: @beautifulsoulboutiquebsb & @millstonenursery

https://www.instagram.com/p/BqPqsGwBAES/
📈 Overperformance: 7.7x

💰Partner: @panera

https://www.instagram.com/p/Bqcubz_Bdz8/
  • Chelsea Peretti
  • Los Angeles, CA
  • 993,080 followers
📈 Overperformance: 28.6x

💰Partner: #googlehomehub