Our Story

Founded in 2015


Origin Story

The Gramlist team saw a social landscape where influencers were being made into billboards for brands. Most of the industry was focused on the top 1% of influencers, even though most influencers with 300,000 + followers had low engagement and authenticity. Our early clients were tired of working with the usual suspects and sought greater engagement and the ability to align success with specific goals and KPIs. The Gramlist was born here.

Why We’re Different

We are the influencer authority guiding discovery, curation, and activation of who to work with now. Through a qualitative and quantitative lens that marries human curation with data magic we can target up-and-coming talent on a categorical, affinity-based, or geographic basis.

Oh, and we don’t represent any talent, which allows us to surface only the most authentic and engaged voices on behalf of our clients with no hidden agenda.

Who Are We

We’re a group of actual humans spanning the worlds of editorial, fashion, entertainment, tech, and publishing, with a shared love for discovering talent and telling stories on social.