Oh, Baby! Influencers Under Ten Years Old

Problem: clogging friends’ feeds with pictures of your “so cute” kid.
Solution: starting a dedicated Instagram.
Result: world falling in love with your kid, account taking off, you becoming a “momager.” That’s the story of Sai De Silva whose job is documenting her outrageously cute daughter Scout’s urban adventures.

Location: New York, NY

Followers: 122k

Sky Brown, an 7-year-old skateboard shredder from Japan, has completely debunked the “10,000 Rule”. (You know the one—Malcom Gladwell’s claim that it takes 10,000 hours to become an expert at anything?) By age 4, she was winning in local surf and skateboard competitions, outmaneuvering girls three and four times her age. Thanks to her athletic dad, it runs in the family, and her little brother Ocean’s right behind her.

Location: Miyazaki City, Japan

Followers: 29.1k

Maybe the coolest and most genuine feed of the bunch. Run—of course—by mom Julie, the photos chart the life of three unthinkably cool kids (Jayden Smith, please step aside) with Nigerian roots, living in Germany. Even the “About Us” page on the family’s website is humbly cool and slickly designed.

Location: Germany

Followers: 28.4k

This list should actually be “mothers with great taste in children’s clothes” because here’s another one: over in Turkey, Jade Çeliker is capturing the adorable nascent style of her son Kaan, and what makes his feed stand out—aside from the colorful, playful photos—are her diary-like captions like this one. No fashion prose, just sweet charming context. We can only imagine Kaan’s future girlfriends will FREAK over the archive his mama’s built.

Location: Turkey

Followers: 11k

Mayhem’s one of the few kids who actually takes her own photos. Her mom Angie and father Keith may hit “post”—for legal reasons, Instagram requires users to be at least 13—but all things start with the six-year-old, from the pictures to the paper dresses she recreates from red carpet and runway inspiration.

Location: Cincinnati, OH

Followers: 52k