It seems like every brand is getting into the “athleisure” game (you know, sweats with details that make them appropriate for the grocery store and the gym, or athletic zip-ups that also look good with jeans), but that only makes ISAORA stand out even more. Technically, the fabrics and fasteners outperform everything, and their aesthetic—cool, neutral, urban—look downright sophisticated. Everything detail is intentional, including their very curated, impossibly cool favorite Instagram accounts, and that’s why we asked the founders to tell us who inspires them.
Communicating with our customers is the cornerstone of ISAORA—it’s part of the reason we started selling exclusively ourselves online, because we wanted a clear conversation with the men who wear the clothes we make. Instagram has allowed us to get to know them on a much more intimate level. We’ve cultivated a rich and lively community that regularly brings inspiration and ideas to all aspects of our brand, from design to production to what our real customers are into offline. Here’s who we follow when we want to get ideas.
