We’ve said it before, but it bears repeating: the best businesses are ones that, simply, solve a problem. The best new example of that?
Everything But The House, a brand-new start-up bringing estate sales online. What, exactly, was the aforementioned problem? Well, sometimes you just can’t hop on a PJ or jitney out to the Hamptons to catch a liquidation. And while it’s admittedly a lovely problem to have, EBTH also offers the service of sorting through and appraising your belongings after a painful life event. It’s a look good, feel good, shop, er, good, 360° operation pulling in some major cash.
The team keeps a close watch on Instagram to see how people are working vintage into their lives these days, and these are the feeds they follow.