The Best #Girlbosses in Business

Frustrated by bad frame shop experiences, Dara Segal took her experience working at Facebook and 20×200 and turned it into Simply Framed, a digitally savvy company that makes framing your artwork super easy and super affordable. Dara’s refined taste extends way beyond her business: last year, she shared her own favorite Insta feeds with us here.

Company: Simply Framed

Followers: 688

It’s not easy to make an ancient spiritual practice cool, but Ellie Burrows, a former film exec, has done just that with MNDFL, a minimally chic drop-in meditation studio (on the corner of one of the busiest streets in Manhattan, might we add). The goal was to make meditation more accessible—and interesting—to crazy-busy New Yorkers, and MNDFL offers a la carte themed classes: heartache? there’s a class for that. Work stress? There’s a practice for that, too.

Company: MNDFL Meditation

Followers: 1,650

By now, you’re familiar with the model of “cut out the middleman” digitally slick businesses, but one you may not know yet is, Away, a travel brand of pared-back luggage with high-quality touches, at very sensible prices. You might say it’s the Warby Parker of suitcases—to which we’d point out that Jen, the co-founder, was a Warby exec. She’s also a travel addict, and her personal feed is proof that young globetrotters want to travel well without the burden of bulky baggage.

Company: Away

Followers: 22.5k

Lots of businesses are born out of a co-founder’s personal frustrations, but Jessica launched her wedding planning platform to help her newly engaged friends: brides upload their own photos to the site and tag the vendors. Carats and Cake, is a beautiful and friendly space for sharing—a welcome warm spot in a world where there’s a tendency to be precious and protective about the “best kept secret” vendors who made a big day come together.

Company: Carats and Cake

Followers: 6,340

“Athleisure” can be one big eyeroll, but Outdoor Voices is different. Tyler Haney (it’s actually pronounced like “honey”) toned down the neon namaste vibes, perfected silhouettes and launched a tightly-edited 5-piece collection. Also different? The shapes and colors: muted pinks, geometric panels of amethyst, understated cool that you’ll want to wear outside the gym.

Company: Outdoor Voices

Followers: 3,276