If there’s one start up that we have been dying to get into bed with (shelve the dirty thoughts please); it’s Parachute Home. We love this linen company because they sell super-luxe Italian cotton sheets without a super-luxe price tag. We can attest: the year-old company has simplified the process of sheet shopping, offering a tightly edited range of products. And thanks to their friendly prices, you can buy doubles (don’t worry, it’s not considered two-timing. Your bedtime company won’t even notice the difference.) The brand’s inviting, sometimes kinda-sexy photos capture modern life in LA where they’re based, so we asked the team to tell us what they’re up to when not beautifying beds and where they turn for inspiration.
Parachute is rethinking the basics of bedding. Our founder Ariel Kaye decided to wake up the sleepy – and frequently frustrating – experience of shopping for bedding. She created a direct-to-consumer brand that delivers premium quality, responsibly manufactured bedding essentials at an accessible price. We find inspiration in the simple, effortless beauty of our Venice Beach hometown and from the community of brands and creatives we partner with at Parachute.
Here are the Instagram accounts we’re crushing on…
