At the earliest inklings of any crumb of lasting notoriety, there’s a temptation for Instagram creators to follow the “2000’s-era Kardashian” Playbook:
Step 1: Sign licensing deals.
Step 2: Cash checks.
Step 3: Repeat without stopping to question the quality (or authenticity) of whatever it is you’re schilling.
On the other hand, these are the creators we feel have collaborations every bit as good as their feeds this holiday season.
Beauty & Wellness
@sweatsandthecity x Riley Versa
https://www.instagram.com/p/Bq7t9zkB5xh/
‘Sweaty Stuff’ pouch, $50
@camilacoelho x Lancôme
https://www.instagram.com/p/BmwTOncHUzE/
L’Absolu Rouge Lipstick in Tropical Pink, $32
@jamescharles x Morphe
https://www.instagram.com/p/BpsinzmAqB-/
The James Charles Palette, $39
@sylviagani x BH Cosmetics
https://www.instagram.com/p/BrBwWFZDk05/
Fashion
@ariellecharnas (@somethingnavy) x Nordstrom
https://www.instagram.com/p/BqXz5GHnNyj/
Puff Sleeve Sweater, $89
@oliviajade x Princess Polly
https://www.instagram.com/p/Bq_WGqGH_wt/
Trudy Jeans, $64.88
@happilygrey x AQUA for Bloomingdale’s
https://www.instagram.com/p/Bq8m-Acgjfx/
Metallic Leather-Trimmed Suede Blazer, $248
@sincerelyjules x Scünci
https://www.instagram.com/p/BqFjCCKgBJj/
