Beauty trends on Instagram, as we’ve explored before, are never quite as viral as they appear. In most cases, jarring headlines involving phrasing like “the beauty trend about to take over Instagram” never quite pans out. In fact, most innovative styles in the beauty sphere seem to silently pass onto the next headline. To test out the staying of these so-called trends, we’ve put every Instagram trend cited by Allure to the test.
Hair Trends
“Desert Rose Is the Prettiest New Hair-Color Trend on Instagram“
https://www.instagram.com/p/BgE8d84l8ME/
#desertrosehair: 72 mentions
“The ‘Ghost Layers’ Haircut That Will Soon Take Over Instagram“
https://www.instagram.com/p/Bqz6QhmBBSA/
#ghostlayers™: 187 mentions
#ghostlayerscut: 3 mentions
#ghostlayer: 14 mentions
“Mushroom Blonde Is the New Winter Hair-Color Trend, and It’s Surprisingly Pretty“
https://www.instagram.com/p/BgUTR0HnMpi/
#mushroomblonde: 368 mentions
#mushroomblondehair: 13 mentions
“This ‘Blurred’ Blonde Hair-Color Transformation Is Going Viral on Instagram“
https://www.instagram.com/p/BiqEc9yh3A9/
#blurredblondes: 129 mentions
#blurredblonde: 12 mentions
#blurredblond: 14 mentions
“‘Flannel Hair’ Is the New Color Trend You’re Going to See Everywhere in Fall“
https://www.instagram.com/p/Bn9VuUyHt6R/
#flannelhair: 257 mentions
“Halo Brows Are the Most Confusing Brow Trend on Instagram“
https://www.instagram.com/p/BjhJKuhAAFK/
#halobrows: 301 mentions
#halobrow: 39 mentions
“Paris Jackson Tries the Unicorn Hair Trend on for Size“
https://www.instagram.com/p/Bot3_Nvnctv/
#unicornhairdye: 1,390 mentions
#unicornhair: 827,171 mentions
#unicornhaircolor: 2,647 mentions
Eyebrow Trends
“‘Garden Brows’ Are Going Viral on Instagram, and I Lowkey Love Them“
https://www.instagram.com/p/BgTZykOnW0i/
#gardenbrows: 154 mentions
“Metallic Brows Are the Prettiest New Makeup Trend on Instagram“
https://www.instagram.com/p/Bh5HZS2gGPR/
#metallicbrow: 45 mentions
#metallicbrows: 165 mentions
“We Asked Ruby Rose to Apply the ‘Wavy Brow’ Trend From Instagram on a Stranger“
https://www.instagram.com/p/BYmZGl-gKzr/
#wavybrows: 8,237 mentions
#wavybrow 1,073 mentions
Makeup Trends
“These ‘Salt and Pepper’ Lash Extensions Are Instagram’s Unexpected Way to Get Fuller-Looking Lashes“
https://www.instagram.com/p/BplHU2rnqYF/
#saltandpepperlashes: 4 mentions
“I Tried Orange Blush, the Japanese Makeup Trend That’s All Over Pinterest“
https://www.instagram.com/p/Bnr_Tb4l6sO/
#orangeblush: 2,821 mentions
#orangeblusher: 118 mentions
“Cloud Eye Makeup: How to Try the Viral Trend Taking Over Instagram“
https://www.instagram.com/p/BnYfnKiHjYH/
#cloudeyeshadow: 2,765 mentions
#cloudeye: 581 mentions
#cloudmakeup: 7,747 mentions
