The Rise of Women’s Razor Brands: Why Now?

Until the last few years, the women’s razor industry was dominated by Gillette. Now that we’re in the midst of a renaissance of independent, lady-friendly hair removal brands, shaving giant Harry’s has thrown its hat into the ring with a new female counterpart, Flamingo. While Harry’s still ranks third in the world of online shaving, according to Fast Company, “with 13% of the market (Dollar Shave Club and Gillette own 50% and 21% of online sales, respectively),” we have a feeling the renewed emphasis on women-focused grooming brands will ultimately work in the company’s favor. Their Instagram, for one, has grown upwards of 10% each day since the brand’s launch, according to our proprietary software. Check out our picks for Harry’s and other brands making their mark.

#grooming #selfcare #hairremoval

View this post on Instagram

Counter crew❣️

A post shared by Billie (@billie) on

  • Billie
  • New York, NY

  • Sphynx Portable Razor
  • Los Angeles, CA

  • Oui Shave
  • Brooklyn, NY