An expert level of makeup knowledge + a unique POV + big-city influence = the new type of beauty blogger. Meet five to know now.
@deepicam
Location: NYC
The Texas native’s motto is “beauty, uncoded”, creating viral tips like how to mask undereye circles with red lipstick (and we think she’s poised to become the next big on-air beauty expert).
Her look: blinding smile, flawless complexion, winged eyeliner
@gg_luxious
Location: Portland
Thao An Nguyen’s so skilled at demystifying current beauty trends (and influencing new ones), the Times recently sought her expertise.
Her look: vampy lips, sultry eyes, radiant skin
@makeupbyjakejamie
His simple goal of covering up acne with undetectable concealer has become a full-fledged forum for exploring the ever-growing
world of makeup (and he has perfect timing since the men’s grooming market is valued at $33 billion globally).
His look: impeccably clean skin, manicured brows, subtle contouring
@the_modestmom
The gallery director and Jewish mother of two has found a way to turn (Orthodox-mandated) modesty into pared-back polish and relaxed beauty.
Location: Philadelphia
Her look: rose lips, heavy brows, mermaid waves
@mattieologie
Location: Atlanta
The former Miss Liberia USA balances her beauty posts with cupcakes and pizza snaps, which is to say, she’s not afraid to be real.
Her look: fuchsia lips, a cloud of natural hair, barely-there foundation
