In 2015, Tess Holliday became the first model above a size 20 to be signed to a major agency. Three years before her beauty was formally acknowledged by the fashion industry, she created EFF YOUR BEAUTY STANDARDS to invite her followers to “stop hiding your body because society tells you to” and “break out those horizontal stripes.” The hashtag has since been tagged on Instagram over three million times. Here are ten women effing beauty standards the world over.

#EffYourBeautyStandards #BodyPositivity #BodyAcceptance #SelfLove #Curve #BeInYourSkin

Taking things a little more at my own pace 💙 Dress by @house_of_saleem

A post shared by LAUREN CARTER 💋 (@theloloplus) on



Model Ashley Graham created Swimsuits For All in order to accommodate beach bodies of all sizes. Need even better news? The inclusive swimwear line is having a major sale through the end of the day.