Instagram revealed plans to launch a fundraiser sticker feature within Stories to allow users to raise money for their favorite nonprofit charities. While it may be too early to confirm when and how the sticker will roll-out, we’re preparing for the launch by identifying ten do-good accounts to follow.
Pencils of Promise – @pencilsofpromise
Pencils of Promise (PoP) works to build schools in developing nations to give 250 million illiterate children access to a quality education. With celebrity followers like Gigi Hadid – who first worked with PoP in 2016 and raised funds for 6 schools through a shoe collaboration with Stuart Weitzman – we’re interested to see if the sticker feature makes it easier for other high-profile followers to promote one their favorite causes while also bringing PoP new followers.
Trevor Project – @trevorproject
The Trevor Project is the nation’s leading organization providing suicide prevention services for LGBTQ+ youth through their Trevor Lifeline hotline. On Instagram, they’ve seen a ~4% audience growth rate over the past month, which could be a testament to their quirky, illustrated content with powerful messages that brighten even the darkest winter days. Averaging 4,000 likes per post with a 3% engagement rate, The Trevor Project proves a strong social media strategy can bring an audience closer to the cause and amplify their efforts.
LGBT Center NYC – @lgbtcenternyc
Since 1983, The LGBT Center has been supporting and celebrating the LGBTQ+ community in NYC. On their Instagram, The Center holds a steady 1.5% engagement rate while promoting their numerous events and keeping followers informed about crucial LGBT government policies, specifically in New York state. With the inclusion of the Instagram Story donation sticker, we predict an easier way for the local community to get involved and pick up engagement as well.
Dress For Success – @dressforsuccess
Dress for Success is a global nonprofit helping low-income women look and feel their best by providing professional attire for their job search and interview process. Last month, they grew their audience by nearly 2.7%. Follow along for professional styling tips from their pros, inspirational career quotables, and to be part of an organization harnessing the power of women to shatter the glass ceiling.
GOOD+ Foundation – @goodplusfdn
GOOD+ Foundation partners up with a national network of leading programs to break the cycle of family poverty through the power of donated goods and services. They’ve worked with a variety of brands from Alice & Olivia and Bonobos to Delta and Pampers. While their metrics haven’t seen much rise or fall in the past 30 days, they have been previously endorsed on Instagram by influencers like Arielle Charnas of Something Navy who have the reach to bring attention, and potentially funds with the use of the donation sticker.
Food Corps – @foodcorps
Over the past month, FoodCorps has seen a 5% spike in new followers who are dedicated to their cause of connecting kids to healthy food options in school. The spike was likely a result of a PopSockets collaboration between designers Craig and Karl and actor and activist, Zendaya, that launched back in November. Fifty percent of all proceeds from the collaboration went toward FoodCorps, bringing celebrity-level recognition to the organization.
Edible Schoolyard – @edibleschoolyard
Edible Schoolyard believes access to nutritious food in schools is the first step in teaching pre-k to high school aged children how to make healthier choices that inspire healthier lives. While not particularly active on Instagram, Edible Schoolyard boasts a loyal and engaged audience of more than 2%. The more children exposed to the organization, particularly teenage Instagram users, the more recognition they’ll be receiving.
The Bowery Mission – @bowerymission
Homelessness is a major problem for the city of New York, and The Bowery Mission has been working since the 1870s to tackle it. With wide brand recognition and an engaged Instagram audience of nearly 2.5%, we foresee the donation sticker feature amplifying The Bowery’s mission statement and their reach far beyond NYC.
Tech Girlz – @techgirlz
After peaking in 1991 at 36%, the rate of women in computing tech roles has been steadily declining. Enter, TechGirlz. This nonprofit inspires middle school-aged girls to get excited about the possibilities of technology and has seen a promising 2% engagement rate over the past 30 days. As the organization continues to utilize input from their teenage board members to inspire social media content, curriculum development, and event ideas, we expect user growth and engagement to grow, too.
Digital Grandparents – @digitalgrandparentsinc
As technology continues to rule the world, Digital Grandparents works to close the gap between age and technology by teaching the elderly how to use technology and access the internet. Their small but mighty account has an almost 7% engagement rate, signifying major traction for their mission and a platform.
