In the ever-expanding world of media, it’s nearly impossible to keep every single key player straight, particularly on Instagram. These 30 media media moguls, all of whom have Instagram followings under 30,000, are the real deal.

Founders

Chris Stang (@houseofstang), CEO & Co-Founder @infatuation

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Chris Drinks Tea. @infatuation_london @infatuation #eeeeeats

A post shared by Eileen Twum (@eix.leen) on Aug 20, 2016 at 8:23am PDT

Andrew Steinthal (@schmooey), Co-Founder & CRO @infatuation

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Failing at yearbook photos since middle school 🙋🏼‍♂️. Thanks to @bumblebizz for including me in their 100 Most Inspiring New Yorkers campaign. #findthemonbumble

A post shared by Andrew Steinthal (@schmooey) on Oct 10, 2018 at 5:06am PDT

Mike Rothman (@mjrothman), Co-Founder & CEO @fatherly

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Honored to be named to @oprah #supersoul100 list.

A post shared by Michael Rothman (@mjrothman) on Aug 4, 2016 at 10:03am PDT

Mackenzie Barth (@kenziebarth_), Co-Founder @spoonuniversity

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@deo_trio upgraded us with headsets. #brainfoodnyc

A post shared by Mackenzie Barth (@kenziebarth_) on Jul 16, 2016 at 12:18pm PDT

Sara Headler (@saraheadler), Co-Founder @spoonuniversity

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On #givingtuesday this year, please join me in giving to @iheartgirlstart (link in bio) — one t-shirt buys supplies for a girl for a year for their STEM after-school programs. Earlier this year, they honored me (and surprised me by having @mayorsteveadler there) for trying to help girls feel empowered to explore science, tech, engineering and math. I’m so proud of all the strong women in tech I’m friends with and look up to (investors like @stephpalmeri and @nish67 and founders like @kenziebarth_, @sararodell and @elienblue and engineers like @ktzhu and @sarajchipps and product leaders like @lieselk) and thankful that girlstart is doing the hard work to close the gender gap. Also, in the interest of IG marketing, #selfiesunday.

A post shared by Sarah Adler (@saraheadler) on Nov 25, 2018 at 7:29am PST

Creative Directors

Brandon Rochon (@mrrochon), Chief Creative Officer at Kastner & Partners

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A post shared by Brandon Rochon (@mrrochon) on Sep 22, 2016 at 6:08pm PDT

Steve Babcock (@stevehappens), Chief Creative Officer @vaynermedia

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The media gets the eyeballs. The creative gets the heart. To be successful in today’s marketing landscape, you must have both. #socialmediamarketing #socialmedia #marketing #media #advertising #adlife #vaynermedia #vmwashere #smwnyc #adagency #digitalmarketing #whiteglasses #noprescription

A post shared by Steve Babcock (@stevehappens) on Jul 20, 2018 at 5:51am PDT

Justin Thomas Kay (@justinthomaskay), Head of Brand & Creative @redbullmusic, @redbullradio & @rbma

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thank you uncle @stevegreen_design for the shot of me and @winonazangrillikay #forevermackin

A post shared by justin thomas kay (@justinthomaskay) on Dec 6, 2018 at 1:58pm PST

Colleen DeCourcy (@cdecourcy), Global Chief Creative Officer @wiedenkennedy

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Because New Orleans wakes you up.

A post shared by Colleen DeCourcy (@cdecourcy) on Nov 22, 2017 at 6:29pm PST

Jeff Kling (@mutzenpapa), Chief Creative Officer @fallon

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This is for all the moms and all the dads at all the concerts, f knows why, and for all the kids who don’t see it. ♥️

A post shared by Jeff Kling (@mutzenpapa) on Nov 11, 2018 at 8:36am PST

Pete Favat (@petefavat), Chief Creative Officer @deutschinc

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"Every day, I think this is the best time and place to be in the ad business. L.A. has a ton of opportunity. Relish it. If you’re a creative person, you can do anything you want. The world is wide open. You have just as much of a chance as the next person." – Pete Favat, North American Chief Creative Officer, @deutschinc. Read Pete's recent #MemberSpotlight via the link in our bio. 📸: @deutschinc

A post shared by ThinkLA (@thinkla) on Apr 6, 2018 at 3:15pm PDT

Nick Law (@nicklaw01), Chief Creative Officer, @publicisgroupe

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Where the worlds of Design, Art & Technology converge – we found this guy. . Creative Technologist, Industry Pioneer and all round good bloke. . Welcome 2019 ANDY Chairman @NickLaw01, Chief Creative Officer, @publicisgroupe, President, Publicis Communications. . See the entire Jury andyawards.com/jury . NOW OPEN FOR ENTRIES . . . #andyawards #agencylife #productionlife #creativeagency #publicis #digitalagencylife #braveclients #adage #adweek #adclubny #creativetechnology #adagencylife

A post shared by ANDY Awards (@andyawards) on Nov 30, 2018 at 10:40am PST

Nicolas Neubeck (@nneubeck), Creative Director @hearst

Editorial Directors

Emily Ferber (@emily_ferber), Editorial Director @intothegloss + @glossier

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I don’t know what to say. I started working at @intothegloss in the office at 123 Lafayette more than four years ago. It was 9 people in a one room penthouse. Now this building is home to our two-floor @glossier flagship store that opens 11/8. I’m proud, I’m overwhelmed, I’m excited…and I don’t know what to expect next. I certainly didn’t see this coming. But that makes it all the more fun. Stay tuned 💋

A post shared by Emily Ferber (@emily_ferber) on Nov 7, 2018 at 8:17pm PST

Jian DeLeon (@jiandeleon), Editorial Director @highsnobiety

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I came in here for that special offer, a guaranteed personality. #nationalcorduroyday

A post shared by Jian DeLeon (@jiandeleon) on Nov 11, 2018 at 4:34pm PST

Angela Tafoya (@angelatafoya), Editorial Director @lonnymag

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I am seriously so soooo excited to be in New Orleans. The kind woman at the front desk asked if I wanted my pic taken on the staircase…now that’s southern hospitality haha!

A post shared by Angela Tafoya (@angelatafoya) on Nov 3, 2018 at 3:25pm PDT