Much like a 212 area code or a 90210 zip code, owning your first name on Instagram has become a bonafide humble brag and ultimate symbol of early adoption. Needless to say, we wanted in. Here’s what happened when our team tried joining the ranks of Cher and Madonna by buying their first names on Instagram.
BP
🛒 Odds of Sale: Nada. Quoth the other BP, “Username not for sale. Go away. Do not send follow requests. Go away. BP Oil = @bp_plc || BlackPink = @blackpinkofficial.”
Matt
🛒 Odds of Sale: Highly unlikely. This Matt Vee character has already built a significant micro following on multiple channels.Jackie
🛒 Odds of Sale: Pretty unlikely. The Scooter Braun employee (@sb_projects) seems pretty enmeshed in her internet imprint, as evidenced by, first and foremost, her bio.Jen
🛒 Odds of Sale: Not a shot. As an entrepreneur, the Away founder is all too familiar with the value of a one-name handle.
Sam
🛒 Odds of Sale: Maybe? We get the sense that the brevity of the handle might be the crux of his content strategy.
Jamie
📍 Unknown
📊 411 followers
🛒 Odds of Sale: Decent, depending on the activity level of the account.
Chloe
🛒 Odds of Sale: 0.00000%. Iconic French fashion houses with millions of followers aren’t budging on this.
Jazmin
📍 Unknown
📊 0 followers
Odds of Sale: Not available as of yesterday, but perhaps it’s just a tech glitch and there’s hope after all?
Justine
📍 Unknown
📊 1,486 followers
Odds of Sale: Decent, depending on the activity level of the account.
