WHO WON: Friendsgiving?


Love it or hate it, Thanksgiving’s platonic ideal has permeated our culture. And make no mistake about it, you’ll never go another year without hearing the word ‘friendsgiving,’ so you might as well embrace it. (Google Trends doesn’t lie: Just check out how the rise of the word ‘friendsgiving’ over the last six years!) Peep these overperforming creators and brands embracing the new holiday in this month’s edition of “Who Won?”

📈 Overperformance: 1.6x

💰Partner: @nordstrom

📈 Overperformance: 1.6x

💰Partner: @WholeFoods

📈 Overperformance: 1.8x

💰Partner: @youngamericanwine

📈 Overperformance: 1.9x

💰Partner: None

📈 Overperformance: 2.1x

💰Partner: None

  • #howifeedmyboyfriend
  • Dallas, TX
📈 Overperformance: 3.9x

💰Partner: @mimiscafe

📈 Overperformance: 6.9x

💰Partner: @beautifulsoulboutiquebsb & @millstonenursery

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I’ve been hooked on Friendsgiving for the last three years. 🧡 It’s such a fun, smooth and stress free take on Thanksgiving. 🍁🍁 It’s still about the people and food, so choose carefully 😉 🥗Pick a group of your closest friends and plan a stress free delicious menu that anyone can make and share! Today I’ll show you how I make a vibrant platter of veggies, crunchy pita chips to serve with a divine Hot Broccoli Cheddar-Bacon Dip. 🥦🥦🥦 **✅Check my IG stories to see how I make this step by step! ✅** It starts with one of my favorite @panerabread soups—the Broccoli Cheddar Soup! Z🧡🥦 It’s creamy delicious as is, but imagine adding to it cheddar cheese, cream cheese, some crispy turkey bacon, more broccoli and spice.. OMG it becomes the BEST dip ever!! 🧡 You’ll find this Panera At Home Broccoli Soup at your local grocery store. I picked it up at Target today. Overall this incredibly delicious recipe and platter took exactly 20 minutes start to finish to make—how stress free and yummy does that sound?✅ If you’re hosting a Friendsgiving this year, make sure to start off your meal with this Hot Broccoli Cheddar-Bacon Dip. And if you’re invited, this platter and dip make the best potluck dish you can share 🙂 🧡🧡🧡 Either way, it’s good food made for sharing and celebrating the season so don’t miss out! 🍁🍁🍁 ✅Check the full Recipe here—->https://www.paneraathome.com/meal-ideas/types/crowd-pleasers/hot-broccoli-cheddar-bacon-dip #ad #PaneraatHome

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📈 Overperformance: 7.7x

💰Partner: @panera

  • Chelsea Peretti
  • Los Angeles, CA
📈 Overperformance: 28.6x

💰Partner: #googlehomehub