The Most Stand-Out Handles on Instagram

Who knows more about what works on Instagram than someone who works there? For Amy Cole, Instagram’s Head of Business Operations the world is her office, posting dreamy seascapes and gorgeous global interiors.

Kate Systrom’s always worked in digital operations, which makes her a wiz at marketing for the luxury consignment e-shop The Real Real—and gives her insight into what “works” on Instagram—AKA her colorful day-to-day life in SF. (One other thing that might help? Her brother Kevin co-founded Instagram.)

A muted, sunset-washed aesthetic plus non-stop action shots from Chase White, the co-founder of Localeur, a user-run list of the best places to eat, drink and play right now.

Tom Eswein’s über-luxury real estate snaps are an envy-inspiring homage to the world’s property, but it’s his family’s mastery of the platform that we’re fascinated by: his sister Liz runs @newyorkcity, and his mother’s behind @food and @baking, leading the NYTimes to dub them the First Family of Instagram.

Run by Rachael Finley, founder of Teen Age clothing line (boredteenager.com), it’s a mix of the newest cartoon-inspired pieces hitting her e-commerce store (often modeled by her husband Blake Anderson of Comedy Central’s Workaholics fame) and all of the beautiful places you’d wear them: from skate parks to burger joints and backyard dance parties.