Lime Green is Invading Instagram

It’s clear by now that the millennial pink trend refuses to die—but that isn’t stopping eagle-eyed fashionistas from picking a worthy successor. Both Man Repeller and Brit + Co have suggested it’s lime green, and based on these posts, we’d have to agree. How’d it all happen? There’s little doubt in our minds that GloZell, the internet personality, planted the seed, having made the color a signature of her brand long ago. But it was arguably when Kylie Jenner slipped into a terrycloth co-ord in Paris a couple weeks ago that the trend truly took off. In the wake of Jenner’s seal of approval, the neon hue has been popping up all over our Instagram feeds, with everyone from Tyler the Creator to Lily Allen repping this perfect summery shade.

#limegreen #colorofthemoment


7. Violent Crimes

A post shared by Tyler (@feliciathegoat) on

can’t miss me in montauk🍏

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  • Lillian Ahenkan
  • London, England

twerkin with Elvis, wbu? 🐉

A post shared by LILY ALLEN (@lilyallen) on

  • Lily Allen
  • London, England

  • Glozell
  • Los Angeles, CA

Fluorescent beige 💚

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🌸 for my friends @phlemuns

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bright colors all summer long ❤️🧡💛💚💙💜

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