Fashion month may be over, but we still have the high-fashion GIPHY partnerships to remember it by. Branded fashion GIFs, though relatively rare compared to the site’s treasure trove of tv show clips, have nonetheless carved out an important place in establishing a fashion brand’s stake in Instagram culture. Check out our favorites of the bunch, brought to you by the fashion industry’s heaviest hitters, below.
#GIPHY
Florence, Italy
28,684,606 followers London, England 12,488,757 followers Paris, France 27,363,587 followers Milan, Italy 5,662,331 followers Milan, Italy 17,006,344 followers Florence, Italy 28,684,606 followers Paris, France 21,711,280 followers 
