Seriously Comfortable Brands We Found on Instagram This Week

Instagram, like the internet itself, can sometimes feel like a whirlpool of product-pushing. Luckily for you, we’re here to help suss out the brands worth the hype. In one of our favorite company-wide Slack channels, we invite our entire team to screenshot cool sponsored posts uncovered on Instagram, then vote on the best ones from the week. Except this time, we’re totally comfort-minded. Read on for every double-tap-worthy brand we discovered from the past seven days with the help of good ol’ Instagram. Get your thumbs ready.

#coolfinds #brandstofollow #comfy

 

  • True&Co.
  • San Francisco, CA
  • 57,564 followers
🔎 Well-fitting bras

  • Rothy's
  • San Francisco, CA
  • 135,293 followers
🔎 Sustainable, comfy shoes

  • JOAH BROWN
  • Los Angeles, CA
  • 166,776 followers
🔎 Activewear with an edge

🔎 Leisurée (leisurewear + lingerie)

🔎 Functional handbags and accessories for everyday wear