Being a product junkie isn’t enough; the best up-and-coming beauty and fragrance handles will charm you with their wit, imagery and sense of humor.
@312beauty
Like any beauty nut with discerning taste, the midwestern native has her favorites, but she also has a “try anything once” approach to new products, mixing mini reviews with beautiful snaps of her city.
Location: Chicago, IL
@eaudefragrance
Just like an alluring scent, it’s a mystery. No selfies here: this anonymous feed is all about the bottle service and accompanying reviews offering detailed compositions of colognes and perfumes plus suggestions about how and when to wear them.
Location: Everywhere
@foxycheeks
Hanna Schumi doesn’t take beauty too seriously, blending punchy product #shelfies, how-to’s and reviews with playful action shots from the office of Foxy Cheeks, the online magazine she art directs.
Location: Hamburg, Germany
@slashedbeauty
In a world of luxury obsession, Miranda Mendoza stands out for her focus on budget-friendly products and routines that actually work for real women. Another point of distinction? She covers the less sexy things—tooth paste, soap—that we still want to know about.
Location: Northridge, CA
@thecandyperfumeboy
Thomas Dunckley’s downright-scientific approach earned him the Jasmine Award twice, but he’s hardly pretentious, thanks to things like his “Scent a Celebrity” series and his frequent engaging with commentors about the world of scent (food included).
Location: England
