30 Under 30,000 Followers: Media

In the ever-expanding world of media, it’s nearly impossible to keep every single key player straight, particularly on Instagram. These 30 media media moguls, all of whom have Instagram followings under 30,000, are the real deal.


Chris Stang (@houseofstang), CEO & Co-Founder @infatuation

Andrew Steinthal (@schmooey), Co-Founder & CRO @infatuation

Mike Rothman (@mjrothman), Co-Founder & CEO @fatherly

Mackenzie Barth (@kenziebarth_), Co-Founder @spoonuniversity

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@deo_trio upgraded us with headsets. #brainfoodnyc

A post shared by Mackenzie Barth (@kenziebarth_) on

Sara Headler (@saraheadler), Co-Founder @spoonuniversity

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On #givingtuesday this year, please join me in giving to @iheartgirlstart (link in bio) — one t-shirt buys supplies for a girl for a year for their STEM after-school programs. Earlier this year, they honored me (and surprised me by having @mayorsteveadler there) for trying to help girls feel empowered to explore science, tech, engineering and math. I’m so proud of all the strong women in tech I’m friends with and look up to (investors like @stephpalmeri and @nish67 and founders like @kenziebarth_, @sararodell and @elienblue and engineers like @ktzhu and @sarajchipps and product leaders like @lieselk) and thankful that girlstart is doing the hard work to close the gender gap. Also, in the interest of IG marketing, #selfiesunday.

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Jonathan Jackson (@jon__jackson), Co-Founder @blavity

Aaron Samuels (@poetryaaron), Co-Founder @blavity

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Thankful for this weekend. @afro.tech

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Joah Spearman (@joahspearman), Founder @Localeur

Windsor Hanger Western (@windsorwestern), Co-Founder @hercampus

Annie Wang (@anniewang), Co-Founder @hercampus

Stephanie Kaplan Lewis (@stephkaplewis), Co-Founder @hercampus

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A mommy cat and her kitten 👻 🎃 💀🙀

A post shared by Stephanie Kaplan Lewis (@stephkaplewis) on

Creative Directors

Brandon Rochon (@mrrochon), Chief Creative Officer at Kastner & Partners

Steve Babcock (@stevehappens), Chief Creative Officer @vaynermedia

Justin Thomas Kay (@justinthomaskay), Head of Brand & Creative @redbullmusic@redbullradio & @rbma

Colleen DeCourcy (@cdecourcy), Global Chief Creative Officer @wiedenkennedy

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Because New Orleans wakes you up.

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Jeff Kling (@mutzenpapa), Chief Creative Officer @fallon

Pete Favat (@petefavat), Chief Creative Officer @deutschinc

Nick Law (@nicklaw01), Chief Creative Officer, @publicisgroupe

Nicolas Neubeck (@nneubeck), Creative Director @hearst

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Cooking! ✌️

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Diego Zambrano (@zambrano), Design, Partner @workandco

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Shadow, beard or both? 🤳🏻

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Randy Lewis (@randylewiscreative), Creative Director @thisorthatclothing


Editorial Directors

Emily Ferber (), Editorial Director @intothegloss + @glossier

Jian DeLeon (), Editorial Director @highsnobiety