17 New Brands To Make Your Holiday Nice

Whether you’re shopping for your nice list (or you’re naughty and shopping for yourself), one thing’s for sure: there is no shortage of unique gifts out there, and it’s never been easier to shop. So to help you cut through the noise to find those magical, “where-did-you-find-this” type of gifts, we have rounded up our favorite lesser-known brands to provide you with those treasures to place under the tree. We promise that with these gems, you’ll put Santa to shame.