In the most recent episode of the podcast The Observatory, the hosts—two modern design greats—asked what the point of Pantone’s color of the year announcement is anyway. 2017’s is called Greenery, and it’s probably a huge marketing ploy, but hey, we like what we like! And that, judging by popularity, is the color-themed Instagram feed, a (usually) marketing-free haven that requires little cognitive processing.
Color us very into these five saturated feeds (and see our archive of 200+ stories).
#pantone #colorfeeds #coloroftheyear #acolorstory #artofvisuals
@oakandink
Matthew Henry’s ombré feed is like a mood ring, calibrated to whichever Pantone color family is his current fixation.
Location: Melbourne, AU
Followers: 24.8k
@reddstyles
A anonymous color-attentive curator has built this family of shade-specific feeds, including khaki, nude, grey, and denim.
Location: London, England
Followers: 49.3k
@xuzzi
Perfect timing for those discovering Jesús Castillo’s feed: it pays broad tribute to Pantone’s anointed shade from this year, rose quartz.
Location: Mexico City, Mexico
Followers: 208k
@creativekipi
Those for whom picking one color isn’t possible might get down with Marjorie Lacombe, an art director with a big crush on all things pastel.
Location: Los Angeles, CA
Followers: 95k
@meandering_mari
Leave it to a former chemist aesthete to find another career in paint—specifically purple-ish beautiful bruise hues thickly layered and then collaged.
Location: Chicago, IL
Followers: 47.2k
THE GET
