Shopping By Comment: The Instagram Mall


And Amazon thought “swipe to purchase” was smart. To shop from these impeccably-styled boutiques—and their razor-sharp edits of refined clothing and home goods—all you have to do is comment.

It’s a whole new frontier for retail, a scroll—or troll, rather—to-discover method that casting directors, record execs, book agents and designers have been maximizing for years now.

Turn your phone into your very own personalized mall with these five shops.

#shopping #instagramshopping #shopthefeed #commenttobuy

A photo posted by casa shop (@casa__shop) on


Who are you, mystery woman behind the most transporting shoppable feed? The wonder of this feed is two-fold: obscure gems like onyx bookends and vintage rattan chairs are photographed totally out of context (on beaches, balanced on heads), and as the bio says, “first dm with email/zip code wins ✨”

Location: SoCal, if we had to guess

Followers: 3,885

A photo posted by Tina Seidenfaden Busck (@theapartmentdk) on


Here’s how shopping looks and feels, for patrons of Tina Seidenfaden Busck who caters to those with a taste for anomalies, jolie laide time capsules and flawless craftsmanship:

michaeladockery: I must have this . How much is it and how do I buy?
theapartmentdk: Unfortunately it is sold. We have it with yellow fringes

From there, we can only presume Mr. Dockery shot over to the Ceiling and Wall Lights assortment and gave that fringe masterpiece a home.

Location: Copenhagen, Denmark

Followers: 34.3k

A photo posted by Desert Vintage (@desertvintage) on


There is no understating the importance of presentation, when it comes to shopping. As an exercise, imagine all the strong, tailored pieces sourced by Desert Vintage, consistently photographed to feel like one continuous fashion editorial, stuffed onto a rolling rack. Less exciting, less elegant, less I-can-see-myself-wearing-this, right?

Location: Tucson, AZ

Followers: 24k

A photo posted by Kimberly Klosterman Jewelry (@kklostermanjewelry) on


Not for the faint of heart: Kimberly Klosterman’s for-sale vintage jewelry collection trades in scarcity (which we, as a species, prize) and quality of bauble greats like Catier, Andrew Grima, Bulgari and more, from a certain time: the late ’60s and ’70s when personal adornment tended toward sculpture and traditional was just boring.

Location: Cincinnati, OH

Followers: 1,324

A photo posted by COLLECTION (@collection_la) on


Reformation, MNZ, Caron Callahan—the inspirations for their contemporary lines can be found in the OG minimalism, simple silhouettes and upscale of-the-earth-ness at Collection.

Location: Los Angeles, CA

Followers: 17.6k



“The epitome of chic”—Palm Springs still lives and the enclave’s doyennes of style, captured in this stunning book called DUNES.