Guest Editor: SoulCycle x The Gramlist
July 01, 2016
SoulCycle needs no introduction—not only has the most iconic cycling studio redefined the way we approach fitness by shifting gears (literally) from average gym culture, it is also practically a case study in brand-as-lifestyle. Its mantras are forged in neon lights displayed on studio walls, and the instructors have fan clubs for their particular vibes and playlists. (At SoulCycle, music is king.) It would be fun to discover what percentage of New Yorkers have noon Monday calendar alerts to remind them SoulCycle’s booking system has opened. But here’s one thing we have found out: where the most inspired fitness gurus turn for inspiration of their own. We asked the team (#tribe, if you will) to share their Instagram must-checks, and here are their top picks.
#soulcycle #soultribe #fitness #guesteditors
Says Gabby Etrog Cohen, SoulCycle’s SVP of PR and Brand Strategy:
“We believe that fitness can be joyful. We climb, we jog, we sprint, we dance, we set our intention, and we break through boundaries. The best part? We do it together, as a community.”
See a day in the life of Gabby here.